Privacy Policy
Last updated: 14 October 2026
This policy tells you what to expect us to do with your personal information.
Who we are
ATG Consulting is a trading name of Apple Tree Group Ltd, registered in England and Wales, company number 13814639. We are the controller of your personal data.
Email: info@atgconsulting.co.uk
What we collect and why
To provide and improve our services:
- Names and contact details
- Addresses
- Occupation
- Payment details
- Records of meetings and decisions
- Videos and documents you send us so we can write your SOPs
To run client accounts:
- Names and contact details
- Addresses
- Purchase or service history
- Marketing preferences
- Technical data, such as browser and device information
For updates and marketing:
- Names and contact details
- Marketing preferences
To deal with questions, complaints or claims:
- Names and contact details
- Addresses
- Account information
- Purchase or service history
- Client records and correspondence
Our lawful bases
Under UK data protection law, we must have a lawful basis for using your personal information. We rely on:
- Contract: we need the information to provide the services you have asked for.
- Legitimate interests: delivering and improving our services, keeping accurate records, managing accounts and payments, keeping our website secure, keeping existing clients informed about similar services, and responding to queries and claims fairly.
- Consent: for example, when you join our mailing list. You can withdraw consent at any time.
- Legal obligation: where the law requires us to keep or use information, such as financial records.
Your rights
- Access: ask for copies of your personal information.
- Rectification: ask us to correct information you think is wrong or incomplete.
- Erasure: ask us to delete your personal information.
- Restriction: ask us to limit how we use your information.
- Objection: object to us using your information.
- Portability: ask us to transfer the information you gave us to another organisation, or to you.
- Withdraw consent: where we rely on your consent, you can withdraw it at any time.
We will respond to any request within one month. To make a request, email us. You can read more about your rights on the Information Commissioner’s Office website.
Where we get your information
Directly from you.
Who we share it with
We only share your information with trusted providers who help us run our business, and only what they need:
- Website hosting (Hostinger)
- Card payments (Tapp)
- Email and secure file storage (Microsoft 365)
We will only share your details, name or results publicly, for example as a case study, if you give us permission first.
How long we keep it
We keep client records for 6 years, which is the period our accounting and legal duties usually require. Raw videos you send us for SOPs are deleted once you have signed off the finished SOP. You can ask us to delete your information at any time, and we will do so unless the law says we must keep it.
Cookies
Our website uses cookies that it needs to work, such as keeping items in your basket at checkout. If we use cookies for statistics or marketing, we will ask for your permission first.
How to complain
If you are unhappy with how we use your personal information, please email us first and we will try to put it right.
You can also complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint, helpline 0303 123 1113.