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Terms and Conditions

Terms and Conditions

Last updated: 14 October 2026

These terms explain how ATG Consulting works with you. Please read them before you buy. If anything is unclear, email us at info@atgconsulting.co.uk and we will explain.

1. Who we are

ATG Consulting is a trading name of Apple Tree Group Ltd, a company registered in England and Wales with company number 13814639. We are based in Lincolnshire, United Kingdom.

Email: info@atgconsulting.co.uk

In these terms, “we”, “us” and “our” means Apple Tree Group Ltd trading as ATG Consulting. “You” means the business or person buying from us.

2. When these terms apply

  • These terms apply to all our services and products, including the Process Health Check, SOP Builds, SOP Support plans, Unleashed Ready and digital template packs.
  • By booking, paying or confirming an order, you agree to these terms.
  • If we agree anything different with you in writing, such as a quote or proposal, that written agreement applies where it differs from these terms.
  • Most of our clients are businesses. If you are buying as a consumer (for your own personal use), you also have extra legal rights. Nothing in these terms affects those rights.

3. Prices and payment

  • All prices are in pounds sterling (£).
  • Apple Tree Group Ltd is not VAT registered, so no VAT is added to our prices.
  • Fixed price services, such as the Process Health Check, SOP Build and Unleashed Ready, are paid in full when you book, unless we agree otherwise in writing.
  • Where we send an invoice, it is due within 30 days of the invoice date unless the invoice says otherwise.
  • We take card payments through our payment provider, Tapp. We never see or store your full card details.
  • Extra work outside a package or plan is charged at £40 an hour. We will always agree it with you before we start.

4. SOP Support plans

  • SOP Support plans are paid monthly in advance, or yearly in advance if you choose annual billing.
  • Each plan has a minimum term of 3 months. After that, it continues month to month until you cancel.
  • To cancel, email us. Your plan ends at the end of the month after the month you tell us, or at the end of the 3 month minimum term if that is later.
  • If you pay yearly, you get 12 months for the price of 10. Yearly payments are not refundable after the first 14 days, except where the law says otherwise.
  • Your monthly SOP allowance does not carry over to the next month.
  • We may change plan prices. We will give you at least 30 days’ notice by email, and you can cancel before the new price starts.

5. Booking calls and Health Checks

  • You can move a booked call free of charge if you tell us at least 48 hours before it starts.
  • If you miss a call without telling us, we will offer you one new time. After that, the call counts as used.
  • If we need to move a call, we will offer you a new time as soon as possible.

6. What we need from you

  • Our work depends on the information, videos and access you give us. Please make sure it is accurate and that you have permission to share it.
  • Please do not send us videos showing customers’ personal details, or people who have not agreed to be filmed.
  • If you send information late, our delivery dates will move by the same amount of time.

7. Our 30 day promise

If your team is not using an SOP we wrote for you within 30 days of delivery, tell us within those 30 days and we will rewrite it once, free of charge.

8. Digital products and templates

  • Template packs are delivered as downloads straight after payment.
  • You may use and edit them inside your own business, as many times as you like.
  • You may not resell, share or publish them, or include them in products you sell to others.

9. Your right to cancel if you are a consumer

If you buy as a consumer, the Consumer Contracts Regulations 2013 give you 14 days to cancel most online purchases.

  • For services, if you ask us to start within the 14 days, you will pay for the work done up to the point you cancel.
  • For digital downloads, you lose the right to cancel once you have agreed to the download starting straight away.
  • To cancel, email us with your name and order details.

10. Who owns the work

  • Once you have paid in full, you own the SOPs, process maps and reports we create for your business.
  • We keep ownership of our own templates, methods, tools and know how, which you may use inside your business.
  • We will only use your business name, results or work as an example if you give us permission first.

11. Confidentiality

We keep your business information confidential. We will only share it where you agree, where we must by law, or with trusted service providers who help us deliver our work and who also keep it confidential.

12. Your data

  • We look after personal information in line with UK data protection law (the UK GDPR and the Data Protection Act 2018).
  • Our Privacy Policy explains what we collect and why.
  • Raw videos you send us are deleted once you have signed off the SOP made from them.

13. Unleashed software

Unleashed is a separate company. If you subscribe to Unleashed, your agreement for the software and its setup package is with Unleashed, and you pay them directly. We are not responsible for how the Unleashed software works. Our Unleashed Ready price covers our own work only.

14. Our responsibility to you

  • We will carry out our work with reasonable care and skill.
  • Our SOPs and advice help you run your business well. They are not legal, financial or health and safety advice, and they do not certify that your business meets any law or standard. You remain responsible for your own business and for checking legal requirements.
  • We are not responsible for losses that were not foreseeable, or for indirect losses such as lost profits, lost sales or lost opportunities.
  • For business clients, our total responsibility to you is limited to the amount you paid us for the service in question, or for SOP Support plans, the amount you paid in the 12 months before the problem happened.
  • Nothing in these terms limits our responsibility for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited by law.

15. Ending our work together

  • Either of us can end an agreement straight away by email if the other seriously breaks these terms and does not put it right within 14 days of being asked.
  • If our work ends, you pay for the work done up to that date.

16. Complaints

If you are unhappy, please email info@atgconsulting.co.uk. We will reply within 5 working days and do our best to put things right.

17. Changes to these terms

We may update these terms from time to time. The version on this page when you place an order is the one that applies to that order.

18. The law that applies

These terms are governed by the law of England and Wales, and any dispute will be dealt with by the courts of England and Wales. If you are a consumer living in Scotland or Northern Ireland, you can also bring a claim in your local courts.